In modern-day marketing, artificial intelligence (AI) plays a prominent role. AI has become an essential part of digital marketing strategies, and it has proven to be a successful tool. Marketers are willing to use AI more and more as this intelligent tool makes life easy for them. Adapting is key to running a successful business in the digital world, and the AI wave has hit all the major companies, making them more productive and making customer business relationships easy. This article will break down a few pointers on the positive impact AI has had on marketers and the Digital Marketing industry.
From chatbots shopping recommendations -- AI has impacted every user's life today For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. From Indian Railways' saree-clad chatbot Disha, to Amazon and Flipkart's shopping assistants, to Instagram's algorithm-backed advertisements, dynamic pricing on Uber and Ola to restaurant recommendations on Zomato and Swiggy -- are all examples of AI use-cases in digital marketing. While that may be the most basic way that AI and natural language processing is being used in India for marketing and sales, these days technology has grown beyond just bots on websites. According to Sudeshna Datta, cofounder of Absolutdata, marketing is largely about enhancing user experience whether traditional or digital. And these days, artificial intelligence is helping digital marketers provide the customer experience that directly boosts retention and increases brand loyalty measurably.
As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search and influencer marketing... And now that 2019 is around the corner, you may ask yourself "what will the next year have for me?" To help you determine where the trajectory is heading over in 2019, we've listed out 10 digital marketing trends that you can take advantage of to improve your marketing strategy and meet a desired outcome. Voice search is undoubtedly rising in popularity.
As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn't think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and Augmented Reality – the ways in which AI is used to offer innovative features and easy solutions for everyday tasks has revolutionized the digital world and shaped web and mobile markets. Amazon and Netflix are already leveraging Machine Learning to market to specific customers.
AI offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analysing, decision making, and problem-solving. Hence, AI has enabled marketers to comprehend vast data to gain valuable consumer insights, and in turn, improve digital marketing strategies. The applications of AI are essentially limitless, and the field of computer science is on a stark ascendance. The global AI market was worth $7.35 billion in 2018, where the largest portion of revenue was stirred from enterprise applications.
A series of new Google Assistant ads aired during the 91st annual Oscars Sunday night, reimagining how some classic and recent films would change with Google's AI helper. Movies like 2001: A Space Odyssey, Ladybird, Psycho, and Scream all appeared in short ads that played throughout the award show. The ads reconsidered how crucial scenes from each movie would work with Google Assistant saving time or assisting the characters. This isn't the first time Google Assistant has appeared in classic movies; a previous commercial also reimagined Home Alone with an AI-friendly scenario back in December. A collection of the commercials that aired tonight can be seen below.
Artificial intelligence (AI) is science that deals with building intelligent machines that can think and respond like a human. It holds exceptional future opportunities in digital marketing. The impact of AI and machine learning goes far beyond the mundane. More and more, organizations are leaning on AI for cutting-edge applications with at least one of three overarching benefits. As a business owner or marketer, it is time to identify the problems that your business is facing and how accurate insights can solve these issues.
Indeed, voice search is disrupting the world of text-based searches, but it is only part of the larger shift on how businesses need to think about communications with current clients and new consumers who have the potential of becoming a client. Conversational AI represents an easy way to get immediate answers and is shifting consumer behavior; voice search is a key player in the bigger picture of getting solutions fast but is only one part of it. The AI-based technology of natural language processing that enables voice search is pretty astounding, but in truth, Google doesn't understand natural language processing yet. The race is on with many participants who are trying to. Answer engine optimization (AEO) is a means in which SEO's are engaging with search engines to get their answer matched to a searcher's query. Search engine marketers can take advantage of AEO and conversational AI can help your business transition into the realm that fits trends in how users gain information. Conversational commerce is e-commerce conducted through various means of conversation. They may take the form of a live chat on e-commerce sites, a live conversation on messaging apps, through chatbots directly on websites, or via voice assistants.
The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience. Fifteen members of Forbes Agency Council share what they think will be the major digital marketing trends of 2018. Forbes Agency Council members offer their best insights.
As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. There are so many exciting developments set to take place and I'm really looking forward to seeing how these take hold in 2018. One of the interesting areas I've observed across many trends is the recurrence of two themes: artificial intelligence (AI) and machine learning. These two closely related subjects seem to be taking hold across a number of areas, including marketing automation, digital creative, personalization and marketing technology. However, it's the influence of AI and machine learning on the future of search that I'd like to explore in some detail in this article and the potential implications on business and marketing.