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How significant is the role of Artificial Intelligence in Digital Marketing?

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AI or artificial intelligence in digital marketing has a broadened range of applications and it's quite significant in the digital era. The revolutionary incorporation of this phenomenal technology emerged out to be highly innovative and has been known to exhibit human-like efficiency, if not, with a more enhanced version of the "think and respond" characteristic. The integration of AI algorithms is not limited to digital marketing services alone but seen beyond GPS systems, voice recognition systems, hashtags in social media, etc. AI not only saves a huge amount of your precious time but also surges your competitive performance. This evolving and dynamic technology is truly becoming inevitable for all domains.


Artificial Intelligence (AI) in Social Media Market 2020-2025 Share, Growth Factors and Top …

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This crucial research report on Global Artificial Intelligence (AI) in Social Media Market is an in-depth and crucial extensive market presentation …


Facebook creates robot to wrap fibre over live power lines

ZDNet

Facebook Connectivity, in league with ULC Robotics, has developed a robot capable of winding optical fibre on live medium voltage (MV) power lines that typically serve residential areas in much of the world, at a claimed cost three to five times cheaper than traditional aerial fibre construction. Karthik Yogeeswaran, wireless systems engineer at Facebook Connectivity, said in a blog post the idea for the project came after travelling through rural Africa and noticing the ubiquity of power line infrastructure, which is far "more pervasive than the total fibre footprint of the country". In order to keep costs down, Facebook needed to lower the preparatory and manual work needed to wind fibre around power lines, and to minimise disruption of electrical services, the robot needed to able to do its job on a live line and be able to avoid and cross obstacles it encountered. Keeping the weight of the robot within the limits that a medium voltage power line could handle was a key challenge because it would limit the amount of fibre it could carry, so the size of the cable needed to be reduced. "Using the MV power line as a support adds a number of additional challenges. The first is the voltage stress. MV conductors can have a voltage as high as 35kV which can cause degradation phenomena such as tracking, partial discharge, and dry band arcing," Yogeeswaran said.


Alma Marketeer

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Google will invest $10 billion in India over the next five to seven ...years. Google will use this investment to buy stakes in large Indian companies as well as niche digital service providers. . . Robotic Process Automation (RPA) company, UiPath, announced the closure of its Series E investment round, raising $225 million at a post-money valuation of $10.2 billion led by Alkeon Capital Management. . . ITC Hotels has partnered with online food delivery platform Zomato to offer contactless deliveries on all pre-paid orders from the hotel chain's takeaway menu which will be available on the food delivery platform. . . The recently launched butterscotch flavoured Haldi Milk by Mother Dairy has already received huge positive response.


'Booyaaa': Australian Federal Police use of Clearview AI detailed

ZDNet

Earlier this year, the Australian Federal Police (AFP) admitted to using a facial recognition tool, despite not having an appropriate legislative framework in place, to help counter child exploitation. The tool was Clearview AI, a controversial New York-based startup that has scraped social media networks for people's photos and created one of the biggest facial recognition databases in the world. It provides facial recognition software, marketed primarily at law enforcement. The AFP previously said while it did not adopt the facial recognition platform Clearview AI as an enterprise product and had not entered into any formal procurement arrangements with the company, it did use a trial version. Documents published by the AFP under the Freedom of Information Act 1982 confirmed that the AFP-led Australian Centre to Counter Child Exploitation (ACCCE) registered for a free trial of the Clearview AI facial recognition tool and conducted a pilot of the system from 2 November 2019 to 22 January 2020.


Facebook built an acrobatic robot to install fiber-optic cable on power lines

Mashable

Facebook's experiments in internet connectivity haven't always gone well. But its latest innovation seems genuinely cool. Facebook Connectivity announced Monday that it has developed a robot that can travel along power lines deploying a thin yet durable fiber-optic cable of Facebook's own creation. It claims that this system, which utilizes the electrical grid to build out internet infrastructure, will be cheaper than the existing methods of laying internet cables, particularly in developing countries. That contributes to Facebook Connectivity's overall goal of increasing internet access.


'White Mirror' on the wall - what does the future hold for us all ?

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It's time to reset, re-create and collaborate on a new paradigm where Compassion and Kindness are the prevailing norms, one where technology is a tool for making humans more humane and creating an Abundant world for the majority. Join us to turn this vision into reality. Let's look into the'White Mirror' … Inspired by Black Mirror (Netflix series) - 'White Mirror' (holding name while we devise a suitable one) provides an immersive flash forward (glimpse/vision) of our Utopian future. In uncertain times (like now), technological disruption and impactful stories can change our mental worldview - our perceptions and eventually our reality. Black Mirror is a powerful show, depicting a dystopian future caused in part by misused evolving technologies.


Machine Learning Can Help Detect Misinformation Online

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As social media is increasingly being used as people's primary source for news online, there is a rising threat from the spread of malign and false information. With an absence of human editors in news feeds and a growth of artificial online activity, it has become easier for various actors to manipulate the news that people consume. RAND Europe was commissioned by the UK Ministry of Defence's (MOD) Defence and Security Accelerator (DASA) to develop a method for detecting the malign use of information online. The study was contracted as part of DASA's efforts to help the UK MOD develop its behavioural analytics capability. Our study found that online communities are increasingly being exposed to junk news, cyber bullying activity, terrorist propaganda, and political reputation boosting or smearing campaigns.


Human Resource Management in the Age of AI

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You don't have to be a prophet to foresee that artificial intelligence will also play an essential role in the field of human resource management. It will have a decisive impact on the way we connect people in the future. Using human-machine partnerships to improve the process of connecting people to the right job is relatively new to how most organizations hire. While there are many favorable advancements and novel solutions that promote more inclusive hiring, there are several risks to consider. First and foremost, we must challenge the assumption that hiring managers know what constitutes an ideal employee.


Report: Agencies Should Turn to AI Before Disaster Strikes

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NASA-funded researchers applied artificial intelligence to Facebook user location data captured as two fires wrecked northern California in 2018 and gained new insight into people's evacuation movements and behaviors when disaster strikes, which could strengthen future response. The Defense Innovation Unit and Carnegie Mellon University's Software Engineering Institute are collectively crafting datasets to teach AI tools to assess buildings and structures after natural crises occur, and ultimately augment and increase the accuracy of damage estimates. These are two of many examples detailed in a new report from the Partnership for Public Service and Microsoft that explores how the maturing technology can improve disaster resilience and response, and considerations and actions governments should pursue when adopting AI to boost preparedness, recovery and relief. The report suggests agencies improve data collection and access, make proactive instead of reactive moves, collaborate with other organizations--and more. "While some governments, companies and universities have already used AI in this field, most are still in the early stages of use," officials wrote in the report.