The issue of corporate ethics is never far from the business media headlines. Take the troubles embroiling former Nissan chair Carlos Ghosn, or the accounting problems at Patisserie Valerie in the UK, to name just two recent examples. Despite the best intentions and efforts of policymakers, legislators, boards and professional consultants, the corporate scandals keep coming. Now, to further complicate matters, the latest developments in the digital revolution are adding a new dimension to the challenge of ensuring companies and their executives behave responsibly. Ioannis Ioannou, Associate Professor of Strategy and Entrepreneurship at London Business School, and Sam Baker, Monitor Deloitte Partner, suggest that, while the widespread introduction of AI and machine learning technologies can be a force for good, without the right approach there is a risk that the corporate ethics waters become even murkier.