A Guide to Using AI for Marketing


As technology increases, so do the tools that we as marketers have at our disposal. One of the more recent developments, artificial intelligence (AI), is no exception. While most just hear AI and think of self-driving cars or sentient robots, this is an area of science that we can use to help us be more effective as marketers. AI is the method of using machine learning to mimic human intelligence, patterns and tendencies. Computers use algorithms and historical data to determine how to respond to certain actions.

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