COVID-Consumers: Pessimistic, but spending more online - Search Engine Land


Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey from Engine, 88% of consumers in the U.S. are now concerned about the pandemic. And according to another survey of roughly 2,600 U.S. adults from L.E.K. Consulting and Civis (.pdf), between 80% and 90% of adults expect a recession next year. In addition to measuring consumer sentiment, the survey explored how the coronavirus has shifted buying patterns across industries. Generally, the survey finds "significant increases in at-home activities, particularly cooking at home, watching television, browsing social media and exercising at home."