Dunkin' Jumps On The Bandwagon With New Menu Offering, But Is It Too Late?

International Business Times 

Dunkin' is gunning for a younger demographic with its latest menu offering, but the coffee chain might be a little too late to the party. Dunkin' announced on Wednesday that it was adding Avocado Toast to its menu this spring – a breakfast and brunch option that started trending several years ago. According to The Washington Post, New York's Café Gitane has had avocado toast, which features red pepper flakes, on its menu since 2006 and is recognized as one of the originators of the breakfast item. A few years later, in 2013, the avocado toast revolution really picked up when actress Gwyneth Paltrow published her recipe for the concoction in her cookbook "It's All Good," causing an internet obsession, the Post said. Business Insider reported that searches for avocado toast ramped up in 2016 and said it was named the top breakfast trend in 2017 by health-tracking app MyFitnessPal.