The European Commission is launching an "in-depth" investigation into Apple's proposed acquisition of music recognition app Shazam. The Commission's primary concern is that Shazam would give Apple access to commercially sensitive data about the customers of its competitors in the European Economic Area. With that data, the Commission posits, Apple might be able to directly target its competitors' customers and lure them over to Apple Music. "As a result, competing music streaming services could be put at a competitive disadvantage," according to the EC press release. Meanwhile, the Commission is also looking into whether Apple Music's competitors would be harmed if Shazam only referred potential new customers back to Apple, rather than to Apple Music rivals like Spotify and Deezer.
Apr-23-2018, 17:05:28 GMT