Latest research shows that customers are demanding that brands demonstrate their values. Long-overdue reckonings with social, economic, and ecological ills have come to the fore, and society is calling on businesses to do their part in righting wrongs. A failure to heed responsibilities to more than shareholders threatens bottom lines. Eighty-six percent of customers say the societal role of companies is changing. Fifty-six percent of customers have reevaluated the societal role of companies during the pandemic.
May-26-2021, 17:24:00 GMT