Super Mario's iPhone Surprise Fuels Hopes For Nintendo

International Business Times 

Shares of Nintendo Co surged as much as 18 percent on Thursday, propelled by a surprise announcement at Apple Inc's iPhone launch event of the debut of the Japanese firm's popular game franchise Super Mario Bros on the iPhone. Investors are betting the new game, Super Mario Run, will be another mobile hit for the Japanese company akin to the wildly popular Pokemon GO, as it moves away from its console-focused strategy and embraces on-the-go gaming. "Launching a well-known Nintendo character on the globally penetrated iPhone is one of the best scenarios that investors have hoped for," Tomoaki Kawasaki, an analyst at Iwai Cosmo Securities, said. Nintendo said it would launch the game initially on Apple's App Store in December. The Kyoto-based firm with a market capitalization of 40.5 billion did not say when it would be available for Android devices.

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