Google adds features for Actions, its ecosystem of voice apps similar to Amazon's Alexa skills


This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers hours before appearing on Business Insider. To be the first to know, please click here. Google Assistant actions are similar to Amazon Alexa skills. That's because the more voice apps out there, the more useful -- and appealing -- the voice platform is for consumers. The new features will be key in bolstering user engagement and retention for Google Actions, which are two sore spots for voice app developers.