Will Artificial Intelligence kill hospitality? - Travel insights, analysis and expertise Click. by Booking.com

Hospitality is an ancient concept: greeting visitors or guests with warmth, generosity, and kindness. When we open our home, or hotel, to paying guests, we continue the long tradition of being a hospitality provider, with all the noble connotations associated with the trade. I'm fascinated by the idea that, in theory, this very human-centric interaction seems to be completely at odds with the cold, calculating nature of technology, and the looming onslaught of super-powered Artificial Intelligence (AI). And yet, if we look a bit more closely, we can find opportunities to supplement and even intensify the human connection between provider and guests using technology that was previously unavailable to our industry. 'AI has a broad definition, many facets, and a long history, but at the core is the idea of a machine mimicking humans AI has a broad definition, many facets, and a long history, but at the core is the idea of a machine mimicking human decision making, and potentially learning from mistakes.