Lifecycle Marketing in the Age of the Customer


Every marketer understands the premise--and every CEO yearns to realize the promise--of connected customer journeys across all touchpoints. Yet the challenges of siloed departments and data, siloed customer experiences, disconnected channels, disconnected marketing tools and analytics, and security, scale and availability persist. I know you're probably well versed in the problems. And I understand your pain--what's been missing is a solution that meets the needs of the entire organization. Today, we've turned the corner in the digital transformation.