How AI And Machine Learning Can Transform The Customer Experience For Retail - Retail TouchPoints


The focus on natural language processing is dramatically growing as consumers are now accustomed to intelligent conversational assistance, fueled by the use and acceptance of consumer tools like Google Assistant, Siri, Microsoft Cortana and Amazon Alexa. In contrast to machine learning toolkits that offer algorithms but little data, the AI tools should include algorithms and functionalities that streamline the retail data collection and management of large sets of custom training data. The most widely used conversational applications today, such as Siri, Alexa, Google Assistant and Cortana are all built using a similar set of techniques and technologies to ensure both high accuracy and utility. The recent successes by Google Assistant, Siri, Microsoft Cortana and Amazon Alexa indicate a future where many voice and chat assistants will soon be the ubiquitous way to conduct all retail shopping.