Is your experimentation program experiencing push-back from other departments? Marketers and designers who own the brand? Product owners who've spent months developing a new feature? The reality is that experimentation programs often lose steam because they are operating within a silo. Problems arise when people outside of the optimization team don't understand the why behind experimentation. When test goals aren't aligned with other teams' KPIs. Optimization champions can struggle to scale their experimentation programs from department initiatives to an organizational strategy. Because to scale, you need buy-in.
Mar-21-2018, 04:28:14 GMT