Why is Sentiment Analysis important from a business perspective? - AYLIEN

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Sentiment essentially relates to feelings; attitudes, emotions and opinions. Sentiment Analysis refers to the practice of applying Natural Language Processing and Text Analysis techniques to identify and extract subjective information from a piece of text. A person's opinion or feelings are for the most part subjective and not facts. Which means to accurately analyze an individual's opinion or mood from a piece of text can be extremely difficult. With Sentiment Analysis from a text analytics point of view, we are essentially looking to get an understanding of the attitude of a writer with respect to a topic in a piece of text and its polarity; whether it's positive, negative or neutral.