6 Technologies on the Gartner Hype Cycle for Digital marketing and Advertising, 2019


In 2019, advertisers worldwide will lose $5.8 billion due to fraud, according to an estimate from the Association of National Advertisers and cybersecurity outfit White Ops. But there might be a solution on the horizon. Blockchain-based ads could eliminate fraud and substantially streamline the ad industry. Plus, a decentralized ad option would level the playing field for marketers and enable smaller organizations to compete with digital giants. But marketers beware -- some blockchain solutions might expose new vulnerabilities to large-scale exploits.

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