I lead the technology industry business unit for a fast-growing analytics firm. And one of the perks of my job is the numerous conversations I get to have with a variety of prospects or clients. I recently read the book'The Art of Thinking Clearly' by Rolf Dobelli, which deals with systematic cognitive errors of human beings as a result of our evolution. I enjoyed reading the book immensely, relating those cognitive errors to what I experience every day. I am selecting a few rampant cognitive errors mentioned in the book and linking them to situations I have come across.