Customer Understanding: Human Insights & Machine Learning


"The potential benefits are huge; everything that civilization has to offer is a product of human intelligence; we cannot predict what we might achieve when this intelligence is magnified by the tools that AI may provide…" Stephen Hawking famously wrote about the potential for AI to aid humans in creating unprecedented transformation and innovation. Today's businesses focus on improving the customer experience. Customers have more options than ever before, so maintaining loyalty requires innovation, speed, responsiveness and the tools to predict the wants, needs, and preferences of the consumer or client. AI and Machine Learning provides incredibly valuable opportunities for organizations to win over the customer and meld incomparable human insight and judgment with automated intelligence to improve the overall customer experience. Business Analytics systems, most significantly in enterprise environments, are dependent on Machine Learning to process unquantifiable scores of data, and make distinctions between useful, meaningful data, and valueless data.