Customer experience automation vendor, ActiveCampaign, has secured US$100 million in its latest series B investment round. Key investors this time include Susquehanna and Silversmith Capital Partners, which was the sole sponsor in the series A funding round in 2016. ActiveCampaign said it will use the funding to develop its CXA category through product innovations to advance beyond legacy marketing automation, traditional CRM and service technology, while continuing international expansion and building on its customer success team and partner ecosystem. ActiveCampaign is pitching its platform across the spectrum of small, midsize, and enterprise businesses and has 90,000 customers spanning 161 countries. Since its last funding round, the company said it had increased annual recurring revenue six-fold to more than $90 million, opened new offices in several locations including Sydney, and grown its employee base to 550 staff.
May-22-2020, 20:15:51 GMT