Now Google will display why it's showing you its search results

Mashable 

The man behind the Google Search curtain is coming out to explain a few things. On Thursday, Google expanded the information that it attaches to search results to show users why they're getting the website recommendations they receive. This includes the "matching keywords" and "related terms" associated with your search that show up in the result, as well as whether other pages reference that link, and if it makes sense for your local area. Google doesn't make a secret of the factors that go into its search rank algorithm -- it spells everything out here. But showing how it applies that criteria to your specific query gives users a new, practical look under the Google hood.

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