Amazon's Newest Ambition: Competing Directly With UPS, FedEx

WSJ.com: WSJD - Technology 

Just before the morning rush hour on a recent Thursday, a brigade of vans rolled up to a low-slung warehouse near Los Angeles International Airport. Workers in bright green vests crammed some 150 Amazon.com This logistical dance wasn't performed by United Parcel Service Inc., UPS 1.15 % FedEx Corp. FDX 0.87 % or the U.S. Postal Service, all longtime carriers for the online-retail giant. It was part of an operation by Amazon.com Inc. AMZN 1.97 % itself, which is laying the groundwork for its own shipping business in a brazen challenge to America's freight titans.

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