Adobe shows glimpse of future at MAX conference, and it's in A.I.


Artificial intelligence inside Adobe Creative Cloud could soon help creatives, well, spend more time being creative. At Adobe's 2016 MAX Conference, which starts on November 2, the company announced a new framework for Creative Cloud using artificial intelligence, called Adobe Sensei. Along with the new AI additions, Adobe unveiled several new programs and updates that show where the design software giant is headed in the next several months. Highlights of the company's first-day announcements include enhanced virtual reality tools inside Adobe Premiere Pro, design tools for merging 2D and 3D design, expansion of the Adobe Stock platform, and several other Creative Cloud updates from Adobe Experience Design to Photoshop. Adobe Sensei is expected to take the artificial intelligence that Adobe is already using – like facial recognition and the content-aware tools inside Photoshop, for example – and leverage additional machine learning techniques to automate the more mundane tasks inside the Creative Cloud, Adobe Document Cloud, and Adobe Marketing Cloud.