One of Henry Ford's most famous quotes is, "If I would have asked people what they wanted, they would have said a faster horse." As the story goes, he went on to create the Ford Motor company with the vision of having an automobile owned by every family in America. He then was able to mass produce automobiles at an affordable price while simultaneously being able to pay workers more money and creating disposable income for a new class of people. Diagnostic medicine is at the same turning point. Radiologists (as all physicians) are measured on production metrics called an RVU or a relative value unit.