Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg's "A.I.", or Disney's "Big Hero 6") and becoming a disruptor is a variety of industries. From customer service chatbots to extremely sophisticated autopilot driving machines, artificial intelligence is undoubtedly making an impact on everything around us. And marketers have the opportunity to make AI work for them. To understand how AI impacts our marketing world, we need to know the language of AI and have a basic understanding of how it works. An algorithm is a formula representing the relationship between certain variables.