Why robots need creativity: the year ahead for AI


When our chief executive, Arthur Sadoun, announced that we were going to stash one year's awards cash to fund Marcel's creation, many a jaw dropped. But while we all wait with bated breath for Marcel's first whispers, the project is already a success. Rather than talking, we're doing, trying, trialling. We're on a journey to see how AI can grapple with the complexities of a multinational organisation, where the ultimate product is human creativity. We know we can leverage our creative resources better, it's just way too complex and nuanced to perform through more mechanistic, cruder tools.

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