The Authentication Conundrum: Can Cutting-Edge Fraud Prevention Technology be a Game Changer for 3-D Secure? – CardNotPresent.com

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Since the introduction of 3-D Secure in 2007, adoption rates have been slow, and have varied between countries. Concerns about lower conversions and rising customer friction are preventing higher penetration rates, but new fraud prevention software solutions offer ways to balance customer satisfaction and security requirements. Roger Lester, Payments Expert at Featurespace, explores how advanced machine learning and adaptive behavioral analytics technology help balance 3-D Secure checks against futureproofing an organization's fraud defenses. Why has adoption of 3-D Secure been mixed? Designed to be an additional layer of security for online payments, the 3-D ("3 Domain") Secure protocol has been adopted by all major card networks--more familiar to many of us under commercial names, such as "Verified by Visa" and "MasterCard SecureCode."