Apple Business Chat aims to steal chatbots' retail thunder

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Apple's iOS 11 update will support Business Chat, a chat capability on Apple iMessage for companies such as retailers to use to communicate more directly with their customers, Apple announced at its Worldwide Developers Conference on Friday. During the live-streamed announcement, the company demonstrated how consumers could use Business Chat either from Apple's Safari browser, Siri virtual assistant or other Apple applications to talk via text message directly with a business that supports the feature.