Influencer marketing cuts through noise and drives sales for brands

ZDNet 

For some brands, influencer marketing is a method that has seemingly come out of nowhere and is now considered by many brands to be an established and effective tactic, especially for brands who are trying to target millennials in their campaigns. This type of marketing is expected to grow significantly as the millennial market matures. SaaS had a major impact on the way companies consume cloud services. This ebook looks at how the as a service trend is spreading and transforming IT jobs. Social influencers increasingly have greater impact on consumer brand awareness and purchase considerations.

  Country: Europe (0.31)
  Industry: Information Technology > Services (0.53)
  Technology: Information Technology > Communications > Social Media (1.00)