Artificial Intelligence is used to inform and shape strategies across a range of industries, but there are still several challenges holding it back from widespread adoption. Ethical considerations must be addressed and operational difficulties, such as building a team with the right skill set, always provide an obstacle. COVID-19 has given organisations across the world the need to expand their digital services. At first glance this would appear to benefit the spread of machine learning. When more people move their financial transactions and activity online, there is more data to tally and learn from.