How can human rights be protected in the era of artificial intelligence? Lexology

#artificialintelligence 

Following the Facebook-Cambridge Analytica data scandal, everyone is a little more conscious about their digital activity, and keeping their data secure. But with the rise of Artificial Intelligence (AI), what other factors may we need to consider? Imagine a scenario where you are in the supermarket. Your eyes fixed on a box of cereal for a few seconds, you hear your mobile phone beep and you receive a special offer for that particular product. This futuristic-sounding scenario may not actually be too far away from becoming a reality, and some important questions need to be asked.