8 Ways Intelligent Marketers Use Artificial Intelligence

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If this sounded a bit dramatic, great. It's supposed to be to get your marketing team on its toes and prepared to embrace AI-powered marketing tools. Artificially intelligent systems constantly work on the background of popular products and services such as Netflix, Amazon, and, naturally, Google. In the past few years, though, AI has paved its way deeper into marketing, helping brands to enhance every step of the customer journey. Moreover, tools previously available to enterprise level companies have become affordable and accessible to medium- and small-sized businesses.