Why A Global E-Commerce Brand Opened A Brick-And-Mortar

Forbes - Tech 

In 2012, I co-founded a company called Tictail: a platform to help entrepreneurs build online shops, and a shopping destination for finding the best emerging fashion and home decor designers from around the world. We decided early on to invest in a brick-and-mortar flagship: Tictail Market. Our one and only storefront is located in Manhattan's Lower East Side, a hip locals-only destination, off the beaten path from the usual tourist shopping meccas like Nolita and Soho. We reach approximately 50 visitors a day-- 2,000 in a month--and we'll capture around 500 emails from the lot. The store makes about $50K a month; rent is $17K.