Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface of the potential applications of this technology. In the U.S. alone, there are over 300 million potential consumers. Multiply that by the number of possible branded products in a given category, considering all different variants and configurations that are available for purchase. Then, think about how those purchase decisions are affected by previous brand interactions, time of day, weather, type of device, personal preferences, language, sentiment and more. There is no way a person could access all of these variables, integrate them into actionable insights and roll out any activity in real-time.