Forget about being "data driven." What you really want to be is "model driven," according to the CEO of Domino Data Lab, which today unveiled its new vision for elevating the predictive model as the single most important asset driving success in data science organizations. Nick Elprin co-founded Domino Data Lab with two colleagues, Chris Yang and Matthew Granade, at the height of the big data boom in 2013. With experience working as quants in the financial services industry, the founders were eager to build a platform that could help organizations build systems to leverage their data to gain a competitive edge, no matter the industry. At first, Domino focused on lowering the barrier separating data scientists from utilizing parallel computational infrastructure.