Facebook Omni-Channel Analytics: A Beginner's Guide

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With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what's available and which features can benefit your business. On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare. But if you take the time to do your own research into the tools Facebook offers, you'll find it a rich source of information on customer behavior! Facebook has been gradually upping its game when it comes to analytics tools, starting with Facebook Insights to help you understand user behavior on your Facebook page. Facebook Analytics is a newer feature that's available to those who have the Facebook pixel installed and customized for the events the business owner wants to track.

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