Google pledges to hold off on selling facial recognition technology


Today, Google shared information about some of the AI work it's doing in Asia, but in a blog post about the work, it also made a pretty clear statement about how its facial recognition technology will and won't be used for the time being. The company noted that while facial recognition systems stand to be quite useful in a variety of situations, from assistive technologies to locating missing people, they also comes with risks. "Like many technologies with multiple uses, facial recognition merits careful consideration to ensure its use is aligned with our principles and values, and avoids abuse and harmful outcomes," Google said. "We continue to work with many organizations to identify and address these challenges, and unlike some other companies, Google Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions." Facial recognition technology has come under the spotlight in recent years, with everyone from local law enforcement to Taylor Swift employing it in some way.