On John Bailey's first day as the new president of the Academy of Motion Picture Arts and Sciences, Reebok president Matt O'Toole wrote him an open letter, shared via Twitter. The message was not a congratulatory note from one head honcho to another, but instead a passionate proposal for creating a new Academy Award to honor the unsung heroes behind the silver screen: fitness trainers. Mr. Bailey: Let's celebrate the work that takes place BEFORE the cameras roll w/ a new award: Best Fitness Trainer. Noting that Oscars have long been given for Best Makeup and Hairstyling as well as Best Sound Mixing, O'Toole makes a provocative argument for celebrating "the craft of fitness" through the individuals who guide actors into "fighting, flying and filming shape." They've crafted their expertise on the playing field, in their garage gyms and even defending our country," O'Toole said.