4 Ways to Benefit From Conversational Bots in 2020

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Customers love voice and chat assistants, the conversational interfaces that turn on the lights, help home chefs cook an egg to perfection, and make it easy for consumers to research and buy goods online. However, while customers are already building strong relationships with these conversational assistants, retailers are still learning how to best use conversational bots to drive engagement and strengthen their customer relationships. Nonetheless, these conversational assistants represent a fantastic opportunity for retailers to humanize their interactions with customers at scale, as long as it's done with proper understanding of what it takes to engage with customers and how to deploy voice and chat to drive growth and return in 2020. Conversational interfaces fall into two categories: voice and chat. Voice assistants are mediums that can be accessed through voice commands on a smart speaker or smartphone application.