Feared or celebrated, Amazon's Alexa is star of Super Bowl ads

The Japan Times 

An android child struggles to control his emotions. Robots threaten to take away human jobs. These dark themes were explored by this year's Super Bowl commercials, with brands such as TurboTax, Olay and Sprint capitalizing on fears that technology is encroaching on our lives. Inc.'s Alexa, an increasingly ubiquitous digital assistant sold by one of the world's most powerful companies. Amazon had its own commercial, where it poked fun at Alexa.