How Will AI Change the Face of Digital Marketing in 2019? Marketing Insider Group


Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it's difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year. As we near the end of the year and look forward into 2019, here are some of the biggest AI-related digital marketing trends to look out for. We've already seen how chatbots can have all sorts of applications from dealing with basic customer service inquiries, to driving sales. Consumers have already become used to chatbots and feel comfortable talking to them, thanks to the growing popularity of virtual assistants like Siri and Alexa.