Watch Out, HomeAway and Airbnb: TripAdvisor Is About To Become The Top Vacation Rental Destination

Forbes - Tech 

When most people book a vacation rental online these days, HomeAway is typically still their first go-to. The company has been the 800-pound gorilla in the online vacation rental market space for almost a decade now since acquiring its chief rival VRBO (arguably the platform that started it all) back in 2006. It's been equally that long since the vacation rental business was a desktop, mom-and-pop enterprise to scrape some extra cash off your ski condo. The global vacation rental market now represents one of the most potentially disruptive forces in global hospitality. When VRBO sold out to HomeAway, the site had just over 60,000 listings, almost exclusively located in the U.S. Today HomeAway, now publically traded, has over a million vacation rental properties in 190 countries with various versions of their site translated into over 40 languages worldwide.