Last year at BelTech 2016, we discussed Software Engineering, not coding! This year we would like to extend the discussion and bring in the concept of how you build. Viewed as a Venn diagram, you can have one, two or even all three of these considerations addressed. In BelTech 2017, we'd like to build the Software Engineering track around Building the Right Thing and Building the Thing Right. This requires Customer focus, design skills and empathy.