It will take time, but AI could offer oil and gas companies a new way of maintaining their competitive edge. The capabilities of artificial intelligence (AI) technology have grown in recent years. But further development is needed before AI's benefits can be fully reaped, The Wall Street Journal reported earlier this month. The Journal reported that AI is appearing in people's everyday lives. But many companies lack the data, problems that just the expense of creating an AI system, and lack of people capable of building such systems.