The Amazonification of Healthcare

The digital age is no longer about just the product – it's equally about the customer experience. Naturally, empowered consumers have high expectations of the services and brands they choose to integrate into their lives – and Amazon's buying experience, which is ultra-fast, convenient, innovative, and driven by user reviews, is the perfect example of this trend in action. This "Amazonification effect" is transforming every industry from retail to finance – and the healthcare industry is now set to change forever for both consumers and businesses. Today's infographic comes to us from Publicis Health, and it shows the shift occurring in the healthcare space to a new outcome-based economy that is powered by an increasingly digital and data-driven experience. It's also led by the millennial generation, a group that is seeing buying power finally line up with their influence.