Why AI Searches More Obsessively Than Shoppers PYMNTS.com

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Retailers are rolling out new ways for consumers to look for items online. Forever 21, in particular, is moving beyond text-based online search for its customers with visual search. In an announcement for the feature, Forever 21 President Alex Ok said the technology "bridges the gap" between online and offline worlds, while enabling "customers to search for clothing in the same way they think about it -- using visuals, not words." Forever 21 is not alone in its efforts to integrate the latest in AI: A myriad of merchants are using the technology in new and exciting ways. Some retailers even possess the computing power and storage capacity to treat each customer as an individual rather than part of a segment.