The term "artificial intelligence" historically refers to systems that attempt to mimic or replicate human thought. This is not an accurate description of the actual science of artificial intelligence, and it implies a false choice between artificial and natural intelligences. That is why IBM and others have chosen to use different language to describe our work in this field. We feel that "cognitive computing" or "augmented intelligence" -- which describes systems designed to augment human thought, not replicate it -- are more representative of our approach. There is little commercial or societal imperative for creating "artificial intelligence."