3 trends that caught our eye at SXSW Interactive


"[1] This year, conversations around SXSW Interactive have been dominated by mobile apps, virtual reality, 3D printing, the internet of things, artificial intelligence and security. Human intuition is always going to have its place in a creative industry, and, at a broader customer experience perspective, humans will continue to drive the development of smart digital services that connect across different touch points to meet consumers' needs. Virtual Reality (VR) stole the show at SXSW Interactive this year, with the likes of Samsung, Google, McDonald's and The New York Times showing off their VR efforts. Plank discussed Under Armour's Connected Fitness division that now claims 164 million in its digital community, and the value of the data that their interactions can drive.