Fitbit secures corporate wellness deals with several major customers


Fitbit on December 21 announced it has secured deals to introduce or expand its corporate wellness programs with several major customers, including New York Life, Pitney Bowes, SAP, and Sharp Healthcare. Fitbit organized all of its corporate wellness products and services under one umbrella, Fitbit Group Health, earlier this year. Fitbit Group Health includes access to Fitbit trackers, custom e-commerce storefronts, wellness challenges, and tracking and reporting services. In addition to working with Fitbit Group Health to tailor fitness programs for their employees' needs, some of these customers will be offering discounts for employees' friends and family members who want to join in. When SAP first partnered with Fitbit this year, it subsidized Fitbits for their employees and offered discounted devices for friends and family.

  Country: North America > United States > New York (0.36)
  Industry: Health & Medicine > Consumer Health (1.00)
  Technology: Information Technology (0.42)

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