Day after day, machine learning is becoming an important function in several business sectors. Machine learning programs run on data and the need for large amounts of data to train the machine like a well-oiled engine is more than ever. But more than large amounts of data, good data quality is crucial to get the desired end result. Data management deals with data quality, which is what makes the output given by analytical applications authentic. Analytical applications give businesses an insight into their standing in the industry.