The rapid pace of innovation in the e-commerce sector propelled by the trend'bricks to clicks' is increasingly shifting consumers to online shopping. A major disadvantage for offline retail stores is their lack of knowledge on customers entering their premises. Here, artificial intelligence (AI) opens up a big opportunity to predict the purchasing behaviour of in-store customers. AI through its sub-technologies such as machine learning and deep learning can enable offline retailers to derive actionable insights from consumer data (structured and unstructured) to offer predictive and precise decisions for better customer experience. AI practices incorporated by global offline retailers The global offline retail industry has been moving toward increased automation, cashless transactions and self-checkout stores based on consumer behaviour patterns, and demand for increased convenience.
May-2-2018, 01:56:34 GMT